Amanda Vaughan-Lee is creative director of My Wardrobe HQ, the luxury fashion hub whose members buy, sell and rent designer items from each other.
Daisy Jenks - 4th January 2020
Amanda, which brands are on MWHQ?
We carry over 400 brands – beautiful past season pieces from Chanel, YSL, Lanvin, Chloe and Isabel Marant, alongside current season stock from designers like Vivienne Westwood, Mulberry, Coach, Vilshenko , Temperley, Love Shack Fancy, Saloni, Zoe Jordan.
We also stock must-have pieces from Rixo, Self Portrait, Ganni & Love Shack Fancy – there is huge demand for these brands especially from our younger customers.
But not High Street fashion?
No. One of the aims of MWHQ is to reduce the spend on fast fashion so we don’t accept items from High Street brands.
How does it work if you want to share your wardrobe and join the platform?
To make it worthwhile you need approximately 20 designer items in really good condition. We send over one of our super stylists to your house who goes through each item with you ensuring it's in good condition and the genuine article, and sets a price with you to rent it and/or sell it.
She then takes the items away, logs them onto our system at our head office and organises for them to be photographed and uploaded to our platform under your profile. Once the items are live, they're ready to rent!
How much do items rent for?
It depends on the original price, age and condition. As a rule of thumb, past-season items are listed at 10% of their original price and current season items at 10-30%.
What percentage does the owner of the item receive?
60%. Every month they get a statement showing how much their items have earned.
MWHQ keeps 40% and in return handles all aspects of customer service, photography, dry cleaning and courier delivery.
Do you think fashion rental has a big future?
HUGE. It's fairly new in the UK but is catching on fast. In the US it's been around longer and the leading platform - Rent the Runway – is valued at $1bn. So yes, it's going to be very big. There are so many benefits – not just economic, but environmental too.
Yes, the environmental benefit is critical. Clothing and footwear production now accounts for 8% of greenhouse gas emissions – the third highest polluting industry in the world! Not only that, but the value of unused clothing is around £30 billion, and three-fifths of all clothing is incinerated or ends up in landfill within a year of being produced, the worst offenders being fast-fashion.
It can’t continue.
THREE-FIFTHS OF ALL CLOTHING IS INCINERATED OR ENDS UP IN LANDFILL WITHIN A YEAR OF BEING PRODUCED
How can MWHQ help?
At the simplest level, wardrobe-sharing extends the life cycle of a garment by up to fifteen times.
But it's also about shifting mindsets. We're encouraging customers to buy better, buy less. Better quality items tend to be made with processes that have less of an impact on the environment.
What should Jenks&Co members do if they're interested?
Visit us at mywardrobehq.com and start renting!
Or, if you're interested in listing items from your own wardrobe, we’d love to hear from you on 0207 341 9000.
Thank you Amanda!